新しいコスメを買う時 – 機能も見た目も価格も、知りたいし見たいし比べたい！

こだわりが強いわけではないのに、なかなか決断するまでに時間がかかる – そんな私のビューティ情報源は、最近はもっぱら、ビジュアルとレビューが溢れるインスタグラムに。

その中で、ビューティに特化しつつも、インスタグラムという限られた場所でここまで世界観を出せるのはすごい！と惹きつけられたアカウントを3つご紹介。

@GELCREAM

まずは、光と影のコントラストが特徴的な写真を撮る、こちらのアカウント。手の角度と静止物の捉え方がかっこいい。商品のサイズもわかるので実はとてもいいアイデア。いつも写真にうっとり見とれてしまうけれど、肝心のコスメ情報もバッチリ。

Pic. 2 — Mini Jars 1. @lamer — Moisturizing Soft Cream. I included it here because it is the cutest little thing. I have it in full size and am not going to surprise anyone — it is so hyped for a reason. #gc_lamer 2. @kiehls — Pure Vitality Skin Renewing Cream. I found it a little too sticky and heavy but I don’t want my feelings to stop you from trying it — it may work for you, I heard it is a good product. 3. @freshbeauty — Vitamin Nectar Mask. Imagine putting an orange jam on your face. The one that has a bit of a zest in it. Some might find it pleasurable, I couldn’t enjoy it. Ew! 4. @peterthomasrothofficial — Blue Marine Algae Mask. I love the jelly texture here and the color but I couldn’t understand what it does. No change afterwards. I would give it another chance! 5. @tataharper — Resurfacing Mask. I liked the effect — skin is brighter and tighter, probably the only product on my hand (except La Mer) that I would purchase in full size! What do you think?

Gelcreamさん(@gelcream)がシェアした投稿 – 2017 4月 17 3:54午後 PDT

Vol. 3 — Transparent Series Rosehip BioRegenerate Oil by @paiskincare, $40 #gc_pai #gc_oils

Gelcreamさん(@gelcream)がシェアした投稿 – 2017 3月 14 10:22午前 PDT

Pic. 2 — Mini Jars 1. @lamer — Moisturizing Soft Cream. I included it here because it is the cutest little thing. I have it in full size and am not going to surprise anyone — it is so hyped for a reason. #gc_lamer 2. @kiehls — Pure Vitality Skin Renewing Cream. I found it a little too sticky and heavy but I don’t want my feelings to stop you from trying it — it may work for you, I heard it is a good product. 3. @freshbeauty — Vitamin Nectar Mask. Imagine putting an orange jam on your face. The one that has a bit of a zest in it. Some might find it pleasurable, I couldn’t enjoy it. Ew! 4. @peterthomasrothofficial — Blue Marine Algae Mask. I love the jelly texture here and the color but I couldn’t understand what it does. No change afterwards. I would give it another chance! 5. @tataharper — Resurfacing Mask. I liked the effect — skin is brighter and tighter, probably the only product on my hand (except La Mer) that I would purchase in full size! What do you think?

Gelcreamさん(@gelcream)がシェアした投稿 – 2017 4月 17 3:54午後 PDT

Vol. 3 — Transparent Series Rosehip BioRegenerate Oil by @paiskincare, $40 #gc_pai #gc_oils

Gelcreamさん(@gelcream)がシェアした投稿 – 2017 3月 14 10:22午前 PDT

@herbivorebotanicals — Blue Tansy AHA + BHA resurfacing mask. Another great product. I promise, I will review something terrible soon, but so far I am lucky and I like what I try. It exfoliates the skin leaving it smooth and soft — I saw the difference after first use (💡try a free sample at @sephora)! By the way, brand suggests to use it 4 days in a row and then 2 times a week. I totally missed that advice and been using it once a week for the past month 👩🏻‍🎤 and it still worked. P.S. This mask tingles, it’s pretty strong so be careful if you have sensitive skin. $48 — 4/5. #gc_herbivore #gc_mask

Gelcreamさん(@gelcream)がシェアした投稿 – 2017 3月 5 12:58午後 PST

@SORTOFOBSESSED

続いて、写真のどこかに必ずピンク色が入っているこちら。スキンケア中心。圧巻の量の化粧品！まだ若い学生さんのようだけど、すでにどこかのビューティ エディターかと思わせる存在感。

Morning Routine ☀️💗❤️. You guys Glossier is coming to LA this weekend!! I’m so dang excited, I’ll be visiting on Saturday who else is going ☺ ✨Cleanse #glossier ✨Spritz #aneseco ✨*Essence #tatcha ✨Treat #theordinary Hyaluronic Acid 2% + B5 ✨Moisturizer #100percentpure ✨Eye cream #goop ✨Sunscreen Tatcha *PR Gifted

Adriさん(@sortofobsessed)がシェアした投稿 – 2017 3月 31 12:05午後 PDT

✨Cold Hard Truths About Being A Skincare Junkie✨ 💎Hiding your collection from non-skincare friends because they wouldn’t understand why you need 10,000 products. Yes I need them all. 💎Taking a field trip to your local Home Depot in hopes of upgrading your skincare cabinet I mean medicine cabinet 💎Being out and about when you suddenly spot a stranger with an ethereal glow – instantly wishes you had an app that gives you insight on their skincare items 💎Spending your life on the internet searching for the perfect organizers in order to make room for new skincare babies 💎Attempts to declutter skincare collection by swapping some of your skincare to a loving home but ultimately ends up obtaining more skincare 💎Actually considering training your face to be not as expressive because experiencing emotions can cause wrinkles 💎Realizing that you are very expressive and training would be too difficult *googles antiaging skincare and when to get botox* 💎Spends hour organizing skincare collection into a showroom display – does a routine and it suddenly turns back into a disorganized nightmare 💎Beating your spouse/boyfriend/parents to the mailbox in order to hide your haul. Sephora VIB sale happens twice a year and I deserve it. 💎It’s ‪Friday night‬ and your idea of unwinding after a long work week is triple masking while watching netflix and cuddling with your cat 💎Not feeling bad about investing in your skin because self care is super important 💎No one in personal life is into skincare makes IG account to connect with other skincare addicts ✨Wanted to poke some fun at my addiction✨

Adriさん(@sortofobsessed)がシェアした投稿 – 2017 4月 27 11:47午前 PDT

Morning routine ☀️. I’m on my way to work right now, pretty much going to be there all day. I also woke up super late and I had to do laundry… I’m basically walking around with semi wet pants because I didn’t have time to dry them completely. I need to get it together 😂🙈but at least they feel refreshing right now lol. ✨*Cleanse #soulsunday ✨*Exfoliator soul sunday First Impression: I open this little jar and the scent kind of reminds me of sugar cookies. The grains are pretty fine and my skin was left feeling nice and smooth. ✨Spritz #jurlique ✨Moisturizer #glossier ✨Eye cream #kiehls ✨Face Oil #aesop ✨Lip balm Glossier ✨Sunscreen missha (not pictured) *PR Gifted

Adriさん(@sortofobsessed)がシェアした投稿 – 2017 4月 29 12:02午後 PDT

@THE_FILE

最後は、世界中のインフルエンサーの化粧台や洗面台を覗いちゃおう！というコンセプトで展開されているTHE FILE のインスタグラム。高校生の頃、雑誌の「コスメ ポーチの中身」特集で、気になるあの人のアイテムを見て真似っこしていた感覚を思い出す。ひとりひとりの人となりが出るリアリティのある目線が好き。

Basically all our favourite things in one cupboard 👋🏻

THE FILEさん(@the_file)がシェアした投稿 – 2017 4月 23 3:03午前 PDT

Basically, all our favourite things on the one sink 🤘🏻💕@taraleydon

THE FILEさん(@the_file)がシェアした投稿 – 2017 5月 17 1:06午前 PDT

Go on, tag your shelves! All you need to do is take a picture of your beauty gear and tag #feelingmyshelf, #thefileloves, and @the_file for a chance to be featured on the-file.com. We would love to know what’s in your file and what products are ~giving you life~ at the moment 👋🏻✌🏻

THE FILEさん(@the_file)がシェアした投稿 – 2017 3月 28 12:24午前 PDT

やはりインスタグラムは、写真ありきのメッセージ。

写真を通して個性が光っていると、人が集まり、コメントを通して情報も更に増える。美意識も情報も詰まったインスタグラムのビューティ アカウントは、もしかしたら美容雑誌を超えているかも。

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